Online Users Are Defining Important News
By Archives on Jul 15, 2008 in Internet
It has been assumed that the majority of teens do not follow the news. However research has found that around 50 percent of teenagers get their news from online news sources. However they don’t do this daily – they only do this on a weekly basis! So teens do in fact care about news…its just that they don’t care about it enough to check it out every day. Of those that get their news online almost 66% rely on non-traditional channels such as news aggregators to consume their news.
Just as the web and search engines means that users and not marketing departments determine the marketing message - the same thing occurs in news where users and not traditional newspapers and journalists decide what news items are important.
Nowadays you will find that online sites of traditional newspapers include social attributes such as ‘most e-mailed’ or ‘most popular’ stories to their online news. This allows an avenue for the acceptance of user defined news into traditional media forms.