Too often, I think business owners and hiring managers view employees as expendable, not really all that important or necessary to their business.  But the truth is, your employees represent your business.  In many cases, they are the only representatives  of your business that your clients will come into contact with, so it definitely behooves you to choose your employees well.

Many businesses respond to this by having long, detailed questionnaires for applicants to fill out, that are supposed to determine whether they are worthy of representing the company.  These questionnaires are effectively character tests.

Businesses also may require a certain dress code, or require employees to sign a code of  conduct.  But I think that a more important factor to look at, as a business owner or a hiring manager, is education and training.  It definitely benefits you to require a certain level of education, perhaps with a specific degree or area of study.

You might also offer opportunities for ongoing training for your employees. For instance, if you have a home care business, providing fall prevention resources or caregiver wellness DVDs benefits your employees by keeping their training current and providing opportunities for advancement, and benefits you by ensuring that your employees are well-trained, skilled, and therefore good representatives of your professional image.

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